International Calling and Conferencing
Solution for the Enterprise Market.
International Calling and
Conferencing Solution for
the Enterprise Market.
KloudCall is a Mobile and Destop Application for the Enterprise market, that primarily allows them to save money on Internation calling and roaming charges. This app was designed with the corporate sales people, founders and business men and women in mind, to provide them a robust solution for all their communication needs especially when they are on the road.
The 2 main challenges that we faced were to build a highly differentiated product and find any gaps in the market and design features with growth in mind.
Our conclusion was that there were 2 main segments in the space.
1) Free Messaging Apps – mostly consumer oriented. For e.g: Skype, WhatsApp etc.
2) Wep Conferencing App – for e.g:GoToMeeting, Zoom, Google Hangouts etc.
After understanding the competition we decided to conduct Contextual Interviews from some of our existing customers and our own staff who volunteered to share with us their process of communcating while travelling.
We conducted 6 interviews from some of our internal employees, existing customers, we had enough data to do Affinity mapping to find patterns of common pain points encountered by our target users. The two main themes we found are.
International Roaming - using Skype and WhatsApp in some countries is banned.
Businesses save a lot of money by avoiding international roaming charges, while the employees do not have to worry about sim cards or having the right phone to make calls locally or back home while travelling.